Do Language Models Flatten Your Business? We Tested Four Real Ones to Find Out

What AI says about your business is now something customers read before they buy. More and more of them ask ChatGPT, Gemini or Google’s AI to describe a company before they walk in or check out. A popular claim in marketing circles says these tools sometimes sand off what makes a business distinctive. They instead show a generic version.We wanted to see what happens when AI describes a real business whose facts already exist online.

We built the Flattening Test with four real businesses and their USP. First we verified from public sources to see if the distinctive fact survived in the AI responses.

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